Smart Wheels Curaçao partnered with Soul Beach Festival to capture high-intent event traffic during the 2026 campaign period.

Rather than launching a generic promotional page, the objective was to design a focused campaign entry infrastructure that preserved attribution clarity, ensured performance reliability, and guided visitors directly into the vehicle booking flow.

Scope of Work

• Designed and deployed a dedicated campaign subdomain to isolate event-driven traffic
• Structured UTM parameter handling to preserve marketing attribution across navigation flows
• Ensured attribution continuity when routing users from campaign entry into core vehicle inventory pages
• Implemented conversion-focused UX to reduce friction between campaign entry and booking pages
• Deployed landing infrastructure on globally distributed edge hosting with automated deployment workflows
• Coordinated DNS and subdomain configuration to support seasonal campaign execution

Outcome

The campaign infrastructure enabled Smart Wheels to:

• Capture and segment event traffic cleanly
• Maintain consistent attribution across multiple marketing channels
• Direct visitors efficiently into revenue-generating booking pages
• Reuse a structured framework for future seasonal marketing initiatives

This engagement demonstrates campaign-focused infrastructure thinking, attribution integrity planning, and reliable deployment execution within a live commercial tourism environment.

BECS lost access to their accounting software due to vendor issues. The only asset returned to them was a raw MySQL database backup. Without application access, the data was technically present but operationally unusable.

I stepped in to restore and interpret the data so the business could continue operating without disruption.

Scope of Work

• Restored the MySQL backup to a secure temporary Google Cloud instance
• Analyzed the database schema to understand data relationships and financial logic
• Reconstructed quotations and invoices using custom SQL queries
• Validated reconstructed totals against historical PDF records to ensure financial accuracy
• Exported structured data to CSV for seamless import into QuickBooks

Outcome BECS regained access to accurate historical financial records and was able to transition into a new accounting system without losing operational continuity.

This engagement required database forensics, financial validation, and practical system migration support under time pressure.

Fridays Food Truck wanted to strengthen its direct relationship with customers and streamline the ordering process. Relying solely on in person transactions limited efficiency and made it harder to communicate promotions or updates in real time.

The solution was a dedicated mobile application that enabled customers to browse the menu, place orders, and receive timely notifications.

Scope of Work

• Designed and developed the mobile application for both iOS and Android
• Implemented a streamlined ordering flow focused on speed and ease of use
• Integrated push notifications to support promotions and order updates
• Managed deployment and publication to the Apple App Store and Google Play Store

Outcome The app created a direct digital channel between the business and its customers, reducing friction in the ordering process and improving engagement through real time communication.

This project demonstrates full cycle mobile product delivery, combining user experience design, backend integration, and production release management.

Smart Wheels Car Rental required strategic technical guidance to strengthen its digital presence in Curaçao and improve operational efficiency across online bookings and marketing channels.

The objective was to evaluate reservation infrastructure, improve search visibility, and ensure the website supported both direct customers and travel partner integrations.

Scope of Work

• Conducted evaluation and advisory on SaaS car rental reservation platforms
• Provided guidance on local online payment providers and integration considerations
• Implemented structured SEO improvements including Google Search Console integration and metadata optimization
• Introduced a blog strategy to improve search visibility and attract tourism-related traffic
• Integrated Google Analytics for performance monitoring and traffic insights
• Implemented vehicle reservation integrations for customers booking vacation packages through partners such as by June and Corendon
• Provided ongoing maintenance, optimization, and technical oversight

Outcome Smart Wheels strengthened its online discoverability and booking infrastructure while maintaining flexibility in vendor and payment decisions. The platform now supports both direct bookings and partner-driven reservations within a scalable and monitored digital environment.

This engagement demonstrates strategic evaluation, digital optimization, and practical implementation within a live commercial car rental operation.

Smart Wheels Car Rental expanded operations from Curaçao to Bonaire and required technical support to establish a localized digital presence aligned with the new market.

The objective was to efficiently reuse proven digital assets while ensuring branding, infrastructure, and integrations were tailored specifically to Bonaire.

Scope of Work

• Configured and launched the dedicated Bonaire web domain
• Migrated and separated the Curaçao website codebase to a distinct hosting environment for operational independence
• Localized branding, media assets, content, and SEO structure to reflect the Bonaire market
• Implemented vehicle reservation integrations for customers booking vacation packages through partners such as by June and Corendon
• Provided ongoing maintenance, updates, and technical oversight

Outcome Smart Wheels successfully launched a market-specific digital presence in Bonaire while maintaining operational consistency with the Curaçao brand. The platform supports partner-driven bookings and provides a scalable foundation for continued growth in the new market.

This engagement demonstrates practical digital expansion strategy, infrastructure separation, and third-party booking integration within a live commercial environment.

Fundashon Wega di Number Bonaire (FWNB), the national lottery foundation of Bonaire, sought to expand its digital presence and improve communication with players. The objective was to modernize how winning results were managed, published, and distributed to the public.

The engagement evolved into a multi component platform combining website integration, internal tooling, and a mobile application to create a more reliable and scalable digital ecosystem.

Scope of Work

• Developed a custom WordPress plugin to automatically display verified winning numbers on the public website
• Designed and built an internal Results Management Web Application to create, update, validate, and publish draw results
• Implemented push notification capabilities to instantly notify mobile users of new results
• Built and deployed a cross platform mobile application for iOS and Android
• Implemented historical search functionality to allow users to retrieve past draw results

Outcome FWNB gained a centralized, controlled workflow for managing and publishing results, reducing manual processes and improving accuracy. Players received faster access to information through push notifications and mobile search capabilities.

This project demonstrates end to end platform delivery, combining CMS integration, internal system development, mobile application deployment, and real time communication infrastructure.

Curaçao Sports & Movement Guide was created to centralize sports and movement related information across the island into one reliable digital platform. Prior to this initiative, information was fragmented across different organizations and difficult for residents to discover or navigate efficiently.

The solution was designed from the ground up as a modern website and packaged as a Progressive Web App (PWA), combining the accessibility of the web with the convenience of a mobile app experience.

Scope of Work

• Designed and developed the full web platform architecture
• Implemented structured search and filtering to improve discoverability
• Built the application as a PWA to enable installability and offline-friendly access
• Optimized performance and responsiveness across desktop and mobile devices
• Collaborated with Fundashon Guia Di Deporte to structure and validate content

Outcome The platform provides residents with a centralized, searchable, and installable guide to sports and movement organizations on the island. It improves accessibility to community programs and strengthens digital visibility for participating organizations.

This project demonstrates end to end platform delivery, combining user experience design, system architecture, and practical deployment for public use.

Access to up to date pharmacy availability is essential, especially during late night hours when options are limited. BoticaNaWarda was created to provide Curaçao residents with a simple and reliable way to see which pharmacies are open.

This project also marked my transition from web development into native mobile application development, expanding my delivery capabilities across platforms.

Scope of Work

• Designed and developed the mobile application for both iOS and Android
• Implemented a clean, lightweight interface focused on speed and clarity
• Integrated updatable pharmacy schedules to ensure accurate availability information
• Managed submission and publication to both the Apple App Store and Google Play Store

Outcome BoticaNaWarda provided the community with a practical public utility app, improving access to essential services during off hours.

The project strengthened my cross platform expertise and reinforced my ability to take an idea from concept through production release on multiple platforms.